Purpose is a powerful force for good. The Purpose Prize® from AARP® honors extraordinary older Americans who put their purpose into action to support AARP’s mission of empowering people to choose how they live as they age. Winners receive $75,000 and a year of organizational support from AARP to grow the impact of their nonprofits. Examples of organizational support include data and evaluation, governance and succession planning, fundraising strategy, and prospectus development.

The application for The Purpose Prize is currently closed. The next application will open March 9, 2026, at 9 a.m. ET. Please continue to watch www.aarp.org/apply for more information.

See the Official Rules and Frequently Asked Questions for more details.

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. Open to legal residents of the 50 United States and D.C. who are 50 or older as of May 1, 2026. Promotion runs from March 9, 2026 at 9:00AM ET through May 1, 2026 at 5:00 PM ET. Odds of winning depends on number of eligible entries received. Void where prohibited. See Official Rules for details, including full eligibility requirements. Administrator: AARP.

Experiencing technical difficulties? Please email purposeprize@aarp.org.